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From the desk of Todd Brown
West Palm Beach, Florida
From the desk of Todd Brown
West Palm Beach, Florida
March 3, 2022
Dear Fellow Direct-Response Entrepreneur,
For years, top players in the marketing space asked me to reveal everything I know about crafting marketing copy that converts like crazy.
So I did.
Over two days (three, if you count the follow-up Q&A)...
A small group of entrepreneurs and marketers got the most complete and comprehensive walk-thru of what I do to repeatedly pump out copy for campaigns and promotions which bring in serious money.
After all was said and done, I locked up the recordings and had no plans to do the workshop again.
I still have zero plans of teaching this live again.
But, after getting well over a hundred requests to see the previous workshop sales page…
And my team fielding questions about the workshop recordings ever being released…
Today, and for just a few days, you can now get immediate access to the real “world-class” copy secrets I shared… including the “super-advanced” skills, know-how, and techniques of…
★ How to nail the perfect marketing hook every time… so prospects can’t resist the deep psychological urge to dive into your marketing! (“Categorical Criteria Checklist”)
★ …How to induce prospects to believe… as a fact... every benefit claim you make about your product! (“Claim Reframing”)
★ …How to compel prospects to want your product so badly, they see it as an urgent need, right now! (”Payoff Stacking”)
★ …How to assure prospects view you with unquestionable credibility and authority… even if you have zero experience or testimonials! (“The Triple Proof Syntax”)
★ ...How to drive the marketplace wild with desire for your product… seeing it as something new, unique, and HOT!… even if you’re selling something common or ordinary! (“Mechanism Frontloading”)
★ ...How to guarantee your copy produces monster sales… anytime you want to whip up a promotion! (“Copy Sequencing”)
★ ... Plus… how to stimulate (and manage) a steady flow of fresh and provocative marketing ideas… equipping you to finally experience a string of your own back-to-back-to-back big-money campaigns! (“PI Inversion Method”)
And that’s just a small “taste” of what’s in store for you.
The full video recordings contain two days of every copy technique, tactic, strategy, and trigger I use in the big-money marketing campaigns I'm known for.
This is the training I wish I was given when I wanted serious copy chops. (Instead, it took me years of study.)
If you believe better copy would make you more money, there's no better investment you can make right now than getting this bundle.
From A-Z, you’ll see me lay-out and detail for you every trick, technique, tactic, & strategy I use to...
Engineer Copy Which Repeatedly Become
Million & Multi-Million-Dollar
Marketing Campaigns!
I’ve only shared all of this ONCE before, in the one-time-only two-day Workshop.
Today, you can get the FULL, never released before, Workshop recordings…
And I guarantee… it’s unlike any copywriting course, training, or book you’ve gone through.
As you probably know or have heard:
My copy approach is radically different…
That's why it produces such crazy-high sales numbers. And that’s why the best marketers on the planet come to me when they need help with their own campaigns.
So, in the recordings of this Workshop, you’re getting access to copy techniques… NOT revealed anywhere else... for engineering marketing messages which almost never fail to bring in serious money.
And in case you’re wondering… yes… the stuff you're going to learn in this Workshop is not only crushing it right now, it’s also compliant on Facebook, Google, and Youtube.
And I guarantee you...
If you follow what I give you in these recordings... you'll walk away with...
A Level Of Copywriting Know-How
Few Entrepreneurs Will Ever Possess!
A Level Of Copywriting Know-How Few Entrepreneurs Will Ever Possess!
▶ You’ll know how to theme any marketing piece to seize your prospects’ full attention… getting them to stop whatever they’re doing… craving to hear more of your message.
▶ You’ll know how to suck prospects into your marketing… arousing their “buying desires,” so they’re eager to respond to your offer and buy.
▶ You’ll know how to deploy “differentiated positioning” to present your product... so prospects instantly see it as different and superior to every other option out there.
▶ You’ll know how to convince prospects… on an emotional and logical level... that investing in your offer is the smartest move they can make right now… without coming off pushy or salesy.
▶ You'll know how to do things in your copy... so friggin’ powerful... it'll make your competitors' stuff look ridiculous.
And your marketing campaigns will be on an entirely different level: From how they sound... their vibe... the way they move prospects... to how they work to...
Consistently Produce Sales For You
At Scale!
Consistently Produce Sales For You At Scale!
Without question… what you’re about to be privy to with your recordings of this two-day event will change everything for you. And I do not say that lightly.
Here, in more detail, is what you’ll discover and be able to deploy quicky:
- “Soft Copy”: The real secret behind the highest-converting marketing campaigns launched today! (Almost none of the “copy experts” know this… and the ones that do never talk about it!)
- How to identify the “spot-on” emotional appeal for any marketing campaign… so you trigger your prospects’ most powerful emotional buying driver! (Get this even slightly wrong, and you see less sales!)
-
The number one rule which absolutely… must be observed… if you want to ensure you deploy a marketing hook which seizes your prospects’ immediate and full attention!
-
How to deploy an “Urgency Trigger” that stops prospects from bailing when they hit your sales page… and get them to consume your full marketing message immediately! (This has nothing to do with countdown timers or scarcity or anything like that.)
-
What to say in the first 350-500 words of a VSL or long-form sales letter to have prospects hanging on your every word… all the way through your offer!
-
“Stealth Payoff Questions” which subconsciously force your prospects to vividly imagine themselves enjoying your product’s benefits! This is...
- NO TESTIMONIALS? No sweat! Deploy some “Payoff Hints” a few times throughout your marketing message… like I’ll show you… and watch as prospects buy your product with complete confidence!
-
Fix boring copy chunks in seconds with this simple “keyboard shortcut”! (It works with any computer… and almost instantly makes your copy more exciting.)
-
The single most persuasive guarantee you can use! (Pop this into almost any offer, and there’s a good chance your sales conversion rate will immediately jump.)
-
The 8 critical “Prospect Risks” your copy needs to satisfy… if you ever want to experience jaw-dropping high sales conversion rates! Skip even one of these, and you’re likely leaving a lot of money on the table.
-
The dead “giveaway” which proves… before you click publish... if your marketing campaign will be ignored by most prospects in your market!
-
The single biggest reason prospects don’t buy! (And the almost fool-proof way to ensure it’s never triggered by your copy.)
-
BANNED! The evidence is overwhelming: Certain “old-school” copywriting methods are now suppressing sales! I’ll tell you exactly what they are on the Workshop.
-
A sure-fire way to guarantee you have a gripping marketing message… every time… even if you’re in a super-saturated and competitive marketplace where prospects have “heard it all”!
-
How to evoke the big four “Attention Emotions” in the first 20 seconds of your marketing… so...
You Hook Prospects And
Have Them Salivating To Hear More!
Make Almost Any Product Sound Like
A Magical Solution!
And that’s not even everything...
You can see why this Workshop is causing such a stir among marketers in our tribe!
The secrets you’ll walk-away with can cause dramatic improvements… not just to your marketing… but to your business, cash flow, revenue, marketplace reputation, confidence, and… your bankable take-home income.
And once you learn how to use even a few of these proven methods in your copy, you’ll be shocked at how easy it is to consistently pump out sales-producing marketing messages.
And the more of these tactics you use, the more potent and persuasive your copy will be.
So Why Have I Decided To
Reveal All My Copy Secrets Now?
Where The Real
Money-Making Magic Happens!
- The one type of marketing story… less than one out of ten marketers even know about… that’s more powerful than the Hero’s Journey! (It’s NOT a client case study or your backstory.)
-
The scary-powerful technique of “Emotion Scenarios”... which allows you to control the voice in your prospect’s head… triggering their deep-seeded buying motivators!
-
The sneaky 4-word phrase to put at the beginning of just one sentence in your marketing… which...
Instantly Adds Massive Credibility
To Your Whole Message!
Watch How Much Higher Your
Sales Conversion Rate Jumps!
- A common technique used by photographers which magnifies the value of your product… and has your prospects feeling like they’re getting an amazing deal!
-
The one “Rhetorical Device” which transforms even the most complicated product into an understandable and exciting picture in your prospect’s mind! (Dr. Robert Cialdini calls this “the most powerful persuasion trigger there is!”)
-
The simple copy gambit which prevents prospects from procrastinating on your offer and overcomes their buying inertia… so you get more same-day sales!
And there’s more. A lot more. I could go on for another 15 pages… but if I haven’t convinced you of how much this Workshop can be worth to you by now, I never will.
But, I need to clarify one thing...
This Workshop is NOT for everyone. It may not be for you.
This Workshop is absolutely NOT for the casual “internet marketer” or the guy or gal exploring the idea of a “side hustle”.
This Workshop is extremely intense and fast-paced.
So you’ll need to be prepared to keep up.
And you should already realize, the Workshop is...
Packed To The Gills
With Copy Moves
You Can Use Right Away!
So you should also be prepared to take serious notes.
You also get several hefty PDFs with all my slides.
This way you can go through all the tactics and triggers and materials as often as you’d like… to make sure you don’t miss-out on a single money-making secret.
"TOP ONE" COPY TRAINING
BONUS BUNDLE
"Private Copy Trainings
I Gave Exclusively To My 7 and 8 Figure Client Group"
Want to sneak behind closed doors and get access to the elite copy training I gave to my highest-level clients?
I host a very special group called Top One. You may have heard me mention it...
Top One is made up exclusively of the highest-level direct response marketers... all generating 7 or 8 figures on a regular basis. And all there to add MILLIONS to their business under my guidance.
The folks in attendance are serious players, many who you would immediately recognize by name...
Have you ever wondered what advanced copy skills I teach when I have the best of the best behind closed doors?
They all pay big bucks to be in the room... and many invest $1,000's just to fly in from countries around the world as far away as Vietnam and all the way to Australia!
Needless to say, when we gather privately, I take it extremely seriously. And I only share with them the most elite copy training topics and techniques working today...
These elite copy approaches can be used to move the needle in million and multi-million dollar businesses.
- These recordings are NOT available to the public.
-
They are NOT for sale as part of any program or course.
- And there is a good chance they will NOT be available again outside of this special offer today.
So how would you like access to the same high-level copy techniques I teach to a room full of the savviest marketers in the game?
"TOP ONE" COPY TRAINING BONUS #1
"Engineering the Moment of Truth"
Creating a change in your prospect creates the conditions for a change in their behavior. Conflict drives choice, and choice drives change.
In this deep dive into the psychology of persuasion, I will show how to create an internal conflict within your prospect that ultimately makes inaction painful.
You will learn how to engineer the "right perspective" in your prospect's mind that leads them to the moment of truth... and ultimately to the decision to buy from you.
"TOP ONE" COPY TRAINING BONUS #2
"Frame Control: How to Altar Your Prospect's Perception of the Facts, Even Though The Facts Have Not Changed At All!"
Discover exactly how to set and control the frame so your prospects see and feel what you want. At the root of all copy that consistently generates sales is frame control.
This is the whole game of crafting money-making copy. By the end of this session, you will be equipped to control your prospect's frame by using copy morsels that stimulate your prospect's desire to buy.
"TOP ONE" COPY TRAINING BONUS #3
"The Supreme Skill That Makes More Money Than Anything Else"
This supreme skill is the most surefire way to generate more sales every single time. And it's not marketing or selling.
It will, however, make your marketing and selling way easier. And when you get it right, you will be able to beat out even far superior marketing. And dominate your niche.
I admit, there are some folks out there talking about "this" needle-moving topic. However, nobody out there is taking a deep dive on how to do it.
That's exactly why I dedicated a full session at Top One to this critical big money skill. It's that important.
$1,997 VALUE -
YOURS FREE TODAY!
Complete recordings of the historic 2-day training... including every slide covered and handout.
REGULAR PRICE $2,999.00
PLUS YOU GET THE TOP ONE ELITE COPY
$1997 TRAINING BONUS BUNDLE FREE!
LIMITED-TIME 67%-OFF DISCOUNT
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