Sales conversion rate doesn’t determine how much money gets deposited in your bank account when you generate a sale.
No. Sales conversion rate is just a performance metric; it’s just a number which shows how well your marketing/sales page is producing a sale.
Sales conversion rate doesn’t tell you whether you have a profitable, scalable campaign. Nor can it (alone) give you one; no matter how high your sales conversion rate goes.
You can have a sales conversion rate of 10% and still be losing money.
Yet, you can have a sales conversion rate of 1% and be profiting like crazy.
Because sales conversion rate isn’t what matters; the only thing that matters is how much money new customers spend with you compared to how much it costs you to generate those new customers.
And, while the cost of traffic is mostly out of your control and determined by supply and demand, increasing the money new buyers spend with you is fully within your control.
This is why savvy entrepreneurs and marketers know… getting more and more sales, driving more and more traffic, and growing a monster list of more and more customers comes from...