Do you genuinely have a BIG IDEA in your marketing, a.k.a. the driving force and real secret behind the most successful, profitable businesses and campaigns of all time?
Now, look: Before going any further, I need to make sure you understand something.
This is critical. So, please pay close attention.
When I say “Big Idea”… I’m NOT talking about the typical marketing “hook”, “promise”, “premise”, “theme, or “benefit-driven headline”.
Nor am I talking about the “idea” behind your product, your USP, your positioning statement, or your string of marketing claims.
No.
Those are all valuable. Sure.
And those are all taught by most “internet marketing gurus”. Absolutely.
As they should be.
But… as you’re about to discover… those are not responsible for why some marketing funnels produce millions a year while most others don’t even come close.
Thing is, the things I mentioned above are what other marketers teach you to focus on.
But, they are NOT what makes a promotion a grand-slam home run”.