And this is CRITICAL if you're competing in a crowded, competitive market. Or going-up against other sharp marketers.
Or trying to compete with outside factors like the news-cycle, doom and gloom and swaying attention spans of your audience.
Because, today, simply screaming a louder promise... making a bigger claim... or using hyped-up marketing copy... is no longer effective.
If that's how you're designing your marketing today... that is the exact reason why most prospects in your market are likely ignoring your ads and marketing campaigns.
Today, prospects see that type of marketing as a sales pitch from a mile away.
So they ignore it... or... at best, approach it reluctantly with their guard up and "sales filter" fully on.
Either way, puffery is now wildly ineffective.
And it's no longer going to get your marketing the attention and engagement you need to generate significant, steady new customer sales.
Today, you need something different. Something "bigger".
Here's how legendary adman, David Ogilvy, put it...