And Gary is just the beginning.
Clayton Makepeace, legendary copywriter and multi-millionaire, says his biggest winners in terms of his copywriting and his sales letters were all based on “Big Ideas”.
He says, “It’s from your marketing’s Big Ideas that accelerated growth in your business happens.”
How much growth? Well…
Look at what Mark Ford actually wrote in one of his newsletters about the money produced thanks to the “Big Idea”:
“I have learned many valuable lessons from my 15-year partnership with Agora’s legendary CEO, marketing genius Bill Bonner. None is more important than the Big Idea. Bill is widely recognized as the man who brought the big idea into consumer direct marketing and sold more than a billion dollars’ worth of publications by doing so.”
And how about, John Forde (no relation to Mark), Bill Bonner’s most famous copywriting protege - here’s what he said:
“For all the great tips and tricks that can make an ad look slick, you'll fail if you don't have a "Big Idea”. I can tell you personally, every winning ad I've ever written has had a Big Idea at the core.”
Even legendary ad man and copywriting giant, David Ogilvy, championed the necessity of having a “Big Idea”:
"You will never win fame and fortune unless you invent big ideas. It takes a Big Idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a Big Idea, it will pass like a ship in the night.”
And I could go on and on listing out a string of world-class marketers who all attribute their monster success to their understanding of — and ability to come up with — “Big Ideas” for their marketing promotions.
Many credit their first “big idea marketing campaign” for the point in their career when their income and reputation shot into the stratosphere. A true transformational event. Which is why…