I spent a few minutes searching through the secret source's catalog and found the perfect book for my business -- PRE-SUASION by Dr. Robert Cialdini.
Perfect, because I knew my audience -- entrepreneurs and marketers -- were already fans of Dr. Cialdini's original book Influence.
And they already viewed him as an authority and expert...
And there was already a lot of buzz circulating in the industry about PRE-SUASION.
So I figured... perfect, I'll borrow his book, offer it to the market with a Borrowed Bestseller Campaign, and generate a bunch of new customers.
Now, keep in mind...
I did NOT have any relationship whatsoever with Dr. Cialdini... his publisher... or his company.
But, as you'll see, that doesn't matter.