You see, things were pretty peachy when you just got that one Star Wars set for Christmas.
You’d follow the one set of instructions with your small handful of bricks and next thing you know you had a little x-wing fighter or something cool.
Kinda like when you first started marketing your business online.
You probably only focused on one or two things at most to get your business moving. And it worked.
But now, it’s been a while.
And like the kid who got that little Star Wars set once upon a time… and since then got two more Star Wars sets, the Batman Lego play adventure and like 20 other random boxes of Lego… your business is a franken-mess.
You have so many pieces (all the new-fangled tactics being touted as the next big thing) and you have so many sets of instructions (most gurus contradicting each other and even themselves), your business has turned into that one big pile of Lego mess!
You don’t even remember where all the pieces came from or how they fit together. You likely lost the instructions long ago. And most days you're exhausted before you even start because you’re trying to fit the engine of the Millennium Falcon into the Batmobile!
And frankly, all you really want to do is build something that will help people and make you MORE MONEY every day...
Here’s the thing:
You don’t need MORE LEGO Bricks; you’ve already got a giant LEGO mess.
And piecing together these ‘one-size-fits-all’ solutions to grow your business is the textbook definition of repeatedly doing the same thing, and expecting a different result.
As you know, there are no one-size-fits-all solutions when it comes to your marketing.
Yet, when it comes to your scaling and growth strategy, most entrepreneurs, and just about every teacher out there, swear by the one-size-fits-all approach.