Simplifying how you run your Facebook traffic will free you up to test more rapidly and focus on scaling, rather than getting caught in the weeds building out whiz-bang campaigns that never seem to work.
Second, you need to learn how to focus on strategy, not tactics.
There is a temptation to always think, my campaign isn’t working, but what if I just try this one new ad type or this one lead tactic, surely that will fix everything.
No, it won’t.
Listen, I am just as wow’ed by the idea of messenger bots and advanced layered audiences and video carousel ads and partner network feeds and on and on and on.
However, the truth is these tactical driven approaches will never be the backbone of a successful Facebook campaign for you...
They will never take the place of sound traffic marketing done right.
Yes, they are enhancements, and possibly wonderful enhancements, but despite what the flashy guru who “had a Neo-Matrix moment and cracked the code on the Facebook AI using a secret NASA formula”...
This is not what you or the majority of marketers and entrepreneurs need to use Facebook profitably.
Over the $1,000,000 plus I have personally run in traffic, only a tiny percentage has been dedicated to what I would call advanced tactics.