Now here’s the thing to really understand:
What we’re talking about here is differentiating your knowledge... and what you teach... and how it works to produce results compared to what your competitors are teaching.
We’re not talking about telling your prospective clients what makes YOU personally different. Like, your work experience, credentials, track record, your client list, testimonials.
No.
While those things can be helpful, they’re not nearly as important to prospects today as they were many years ago.
Today, what your prospective clients want to know more than anything else from you… is…
"What makes your method, knowledge, system, etc., more effective than all the others being offered out there?"
And you must be able to answer that question.