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Want To Make Sure Your First Unique Mechanism Is Nailed?
“Have My Top Mechanism Expert Identify & Name YOUR Unique Mechanism 
On A Private 90 Minute Call"
Meet Paul Mascetta... And Listen To What He'll Do For You:
A Note From Todd Brown
Congrats on grabbing the Dominant Differentiation book bundle.

This is a big win for you.

By investing in this, you’ve armed yourself with the exact knowledge and concepts that can set your marketing apart in a noisy, crowded market. 

You’re already miles ahead—getting clear on what a Unique Mechanism really is and why it’s absolutely critical for creating demand that lasts.

Buckle up because you’re about to learn - what may be - the most valuable concept I’ve discovered in my two decades-plus in direct response marketing as it relates to driving monster sales.

So again, kudos to you. 
Now, here’s something to consider...
Even with the best insights and strategies from the workshop, some folks still face a crucial challenge: actually defining their Unique Mechanism in a way that feels natural, powerful, and truly unique.

It’s one thing to understand the concept in theory, but it's entirely different to engineer your own Unique Mechanism so it grabs your market’s attention and positions your offer as the only logical choice.

And that’s because crafting a Unique Mechanism isn’t just about having a creative angle or slapping a fancy-sounding name on an otherwise ordinary mechanism.

It’s about pinpointing and authentically communicating what truly sets your approach apart—something most business owners struggle to do on their own, even after hours of brainstorming.

Without clear guidance, it’s all too easy to…
  • Overcomplicate the Process: Trying to stand out with overly complex ideas that dilute the power of your message.
  • ​Miss the Mark: End up with something that sounds impressive but fails to resonate with your audience because it doesn’t address what they actually want.
  • ​Blend In Rather Than Stand Out: Create a mechanism that isn’t unique. Every approach has some kind of mechanism the problem is the majority are NOT unique.
Or perhaps worst of all…
  • Crafting something I call “The Faux Mechanism”.
The reality is I see this more times than I’d like to admit.

Entrepreneurs trying to stand out, using what I call a Faux Mechanism—a surface-level gimmick that looks unique but doesn’t actually bring anything new to the table. 

It’s a mistake that can backfire big time, and it’s costing people real results. 

Here’s the deal: A Faux Mechanism might seem like a shortcut, but in reality, it erodes trust, kills credibility, and leaves your prospects disappointed.

Here’s why it’s dangerous…
Why Faux Mechanisms Are a Business Killer
  • Trust Gets Compromised – If your so-called “unique” mechanism turns out to be smoke and mirrors, your prospects will sniff it out.

    And when they do, they’ll feel duped. You lose their trust, and trust is the currency of conversions.

    People won’t hesitate to share their disappointment, and that spreads fast.
  • ​Your Core Message Gets Buried – The Faux Mechanism distracts from the real value you’re offering. Instead of focusing on how you can solve their pain points, your prospects see a gimmick.

    They don’t want fluff; they want solutions that cut to the chase and speak to the results they crave.
  • ​Brand Integrity Goes Out the Window – Every message, every promise, either strengthens or weakens your brand’s credibility.

    A Faux Mechanism is fluff that chips away at your integrity. And without a rock-solid brand, you’re building on sand.
  • ​Short-Term Flash, No Staying Power – Sure, a Faux Mechanism might spark curiosity for a hot minute, but long-term loyalty? Forget it.

    Real clients who stick with you, rave about you, and refer you—they want something genuine, something they can count on.

    A Faux Mechanism won’t get you there.
This is Where the Done-With-You Unique Mechanism Identification Session Comes In...
I’m inviting you to a high-impact, one-on-one coaching and implementation session...

Where you’ll work one-on-one with Paul Mascetta - a coach whom I personally trained and mentored to get crystal clear what your unique mechanism is and it’s name. 

You won’t be left sifting through ideas alone or wondering if you’ve gotten it right. 

Instead, we’ll dive straight into the specifics of your business, your offer, and your ideal customer to extract a Unique Mechanism that is both clear and compelling.

Imagine walking away from this session with a Unique Mechanism that:
  • Effortlessly Captures Attention: A powerful, clear statement that pulls your audience in from the first moment.
  • ​Positions You as the Only Choice: Craft a Unique Mechanism so original and relevant that it makes your competition irrelevant.
  • ​Builds Instant Credibility: When your Unique Mechanism is clear and aligned with the results your market craves, they’ll see you as the expert right away.
On this Done-With-You session, we’re cutting out the confusion, the uncertainty, and the guesswork for you. 

Together, we’re going to laser-focus on:
  • Nailing Down Your Unique Mechanism: Get immediate clarity on what sets your offer apart with a step-by-step, guided process.

    You’ll leave with a Unique Mechanism that’s undeniable and immediately usable in your marketing.
  • ​Simplifying the Messaging: We’ll ensure that your Unique Mechanism is communicated in a way that’s both sophisticated and straightforward, making it easy for your market to grasp why they need your offer.
  • ​Fast-Tracking Your Results: Save countless hours of trial and error and start putting your Unique Mechanism to work right away, so you can see the impact in your sales and conversions immediately.
This Done-With-You Unique Mechanism Implementation Session Is for You If…
  • You’re tired of guessing and ready to nail down a Unique Mechanism that sets you apart.
  • ​You want to save time by getting expert guidance and feedback rather than spinning your wheels.
  • ​You’re serious about taking your offer to the next level and creating a lasting impression in your market.
Imagine walking away from this call with zero confusion, zero hesitation. 

Instead, you’ll leave with complete clarity, knowing without a doubt that you have a Unique Mechanism that’s truly distinct and positioned to set you apart in your market.

Normally, business owners pay $10,000+ to work with us to develop this for their business. 

But since you picked up the Unique Mechanism Workshop recordings—and because I know the impact a well-crafted Unique Mechanism can have—we’re making this opportunity easy for you.
Here’s the deal: for just $297, you and Paul will schedule a 90-minute Zoom call to identify your Unique Mechanism and give it a name.
At the end of this session, you’ll have the clarity and certainty that you’ve nailed down a Unique Mechanism that positions you as the only choice in your market.

And because Paul and I are so confident in the value you’re going to get, we’re offering a... 
Here’s how it works:

After you add this session to your order right here, right now...

You'll book your one-on-one call with Paul.

Together, you and Paul will dive deep into your business, your marketing, and YOUR solution.

Together, you'll identify and name your Unique Mechanism.

And, you either walk away with the crystal-clear conviction that you have the right Unique Mechanism for your business…

Or…

Not only will we refund your $297…

We’ll also give you an extra $297 on top of that. 

In other words, you're either thrilled... or you walk away with double your money. 

You can't lose.

That’s how confident we are that this session will be game-changing for you.

If you know that a little more clarity could be the missing link to unleashing the power of your Unique Mechanism, go ahead and click the button below to add this session to your order. 

But don’t wait—these calls are handled on a first-come, first-serve basis, and they’re one-on-one. 

Which means, spots are extremely limited.

So, go ahead... hit the button below to secure your spot, and schedule your Unique Mechanism Implementation Session with Paul now.

Looking forward to working with you!
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