Nearly five years ago, Damian (my childhood best friend and business partner) and I had one of our infamous “get real conversations”.
You see it was in the wake of me enduring two fluke heart scares (sidenote: I’m 100% solid now, actually the healthiest I’ve ever been), that Damian got real with me…
“Todd, you have to be realistic. As the business grows, as our influence grows, you can’t work directly with all our students any longer. Sure we can still help everyone through our programs and courses. But when it comes to you personally putting your hands on their businesses and marketing, you can only do this for a select handful of individuals.”
I was hesitant. But I knew Damian was right.
We began thinking about who are the right people for me to work directly with.
This was the fun part. And we quickly agreed on 3 simple criterion...